The #1 Reason For An Air-Ball TEDx Talk?

And ways to hit an all-net 3-pointer

By Devin D. Marks | Published Jul. 19, 2022

If you think a TED Talk is about you, your book, your coaching practice, your hopeful fantasies, your thought leadership — you're wrong.

A TED Talk is about something else entirely. And when you’re on stage, it is sitting right in front of you.

The talk is about the audience.

First, foremost, second, and last.

Always the audience.

Too many TED-wannabes...

Forget it. (Air-Ball.)

Or ignore it. (Air-Ball.)

Or never knew it. (Air-Ball.)

Or hope it doesn't apply to them. (Air-Ball.)

The TED stage is not about promoting your book, promoting your consultancy, or promoting your expertise.

Missing that is why 100K+ TEDx Talks are languishing, largely unwatched on YouTube.

The #1 reason for that?

Ego came first.

Serving the audience came last.

So it follows that the best way to begin prepping a great TEDx Talk is to keep SERVING THE AUDIENCE in the forefront.

After that's settled. Then you're best served by building your message around my 3-point plan. (Click here.) It will help ensure that you hit an all-net 3-pointer from the TED stage!

DEVIN D. MARKS is known as The TED Talk Whisperer. His firm, CONNECT to COMPEL, has served 100s of TED, TEDx, and short-talk speakers — including Harvard’s Dr. Robert Waldinger for his all-time Top 10 TEDx Talk. The result: 100s of millions of views for clients. He helps niche experts, authors, and leaders spread world-changing ideas. 

You can reach Devin at 617.804.6020, or DM him here. His newsletters are here.

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